Most premium domains fall into the aftermarket category: sought-after names that are already registered and listed for resale by their current owners. This article explains what an aftermarket premium domain is, the advantages of offering them to your customers, how the buying and selling process works, and how to enable the service. It also includes a customer FAQ you can use to answer common questions.
About aftermarket premium domains
Aftermarket premium domains are highly valuable, in-demand names that are already registered by someone. They are listed for sale through OpenSRS aftermarket partners, and their price is set by the current owner. Once purchased, the domain is transferred to the new registrant and is treated as a standard domain from that point forward.
Why sell aftermarket premium domains
- Generate a profit. As a reseller, you earn 10% commission on all aftermarket premium domain sales.
- Retain customers. Customers who want a premium domain are usually looking for something specific and are unwilling to settle for a less valuable alternative. Offering aftermarket premium domains keeps these high-value customers from purchasing elsewhere, which helps ensure repeat business and gives you a competitive edge.
How the buying and selling process works
The aftermarket premium service supports both buying a listed domain on a customer's behalf and listing a customer's domain for sale.
Buying
When a customer searches for a domain that is listed as an aftermarket premium, the search results display the price as set by SEDO or Afternic. This price is non-negotiable.
Selling
You can give customers the option to list a domain for sale through you. Listing the domain through SEDO or Afternic on their behalf streamlines the process, because the transaction is processed automatically once a buyer is found. As the reseller, you set the price you charge for this service.
How to enable this service
To enable aftermarket premium domains for your account, contact OpenSRS Support at help@opensrs.com.
Customer FAQ
Use the answers below to address common customer questions about aftermarket premium domains.
How much does a premium domain cost?
It depends. Several factors influence a domain's perceived value, including its length, how memorable it is, and whether it contains one or more generic terms. Prices typically range from a few hundred dollars to a few thousand. The price set by the current owner is non-negotiable.
Why are premium domains more expensive than regular domains?
Premium domains have intrinsic value because they are memorable or generic in nature. That value often translates into improved search engine optimization (SEO) and a name that can define a company's brand or give visitors an easy, memorable way to find a business.
Why should I spend more on a premium domain?
A premium domain can have a positive effect on your business. It may provide better SEO or a more memorable web address. While it represents a larger up-front investment than an available domain, the long-term payoff of owning the right name — rather than settling for one that is not quite right — can be substantial.
Do I have to pay a premium price to renew the domain?
No. The premium cost is a one-time payment to the current owner, similar to a one-time payment to buy a used car. As the new owner, you pay only the standard renewal fee for the relevant TLD category (such as .com or .ca).
How long does the transfer process take?
Once a premium domain purchase is approved, the domain is transferred to the new owner immediately and can be used right away.
Next steps
- Compare premium domain types to understand how aftermarket premiums differ from registry premiums. See Registry premium domains.
- Learn the standard registration process for domains that are not premium. See Registering domain names through the Control Panel.
Questions? Contact OpenSRS Support.
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